The first session of the "Exploring the Chinese Market" Training Seminar Series was officially launched online on April 20, 2023. The session, titled "Status Quo and Future of China's Consumer Market", was co-sponsored by the Innovation Training Base of Global Development Promotion Center and the Office of Xiamen Leadership Group for BRICS PartNIR Innovation Center, and co-organized by Xiamen Victwo BizTech Co., Ltd. (Xiamen BRICS+ Technology Accelerator) and Xiamen Information Group.
Prof. Zhang Mengxia from the University of International Business and Economics was invited to share her insights on the topic with entrepreneurs from home and abroad. She analyzed various aspects of the Chinese consumer market, including its size, characteristics, trends, and government policies for foreign enterprises. Prof. Zhang also discussed the main varieties, consumers and market trends of imported consumer goods in China, and offered valuable suggestions for foreign enterprises looking to enter the Chinese consumer goods market.
China is not only known as the "world’s factory," but also as a vast market that enterprises from around the world are eager to tap. These enterprises work relentlessly towards introducing their products into the Chinese market and boosting the development of related industries in their home countries. To strengthen the exchange of experiences and sharing of development opportunities among enterprises from BRICS member states, the Innovation Training Base of Global Development Promotion Center has planned and organized four talent training sessions themed on "Exploring the Chinese Market" in a drive to cultivate a group of high-caliber professionals who understand China and have the ability to tap into the Chinese market. The first session attracted approximately 137,000 views from 15 countries, including China, the United States, the United Kingdom, Brazil, Russia, Malaysia, and South Africa. The next three sessions will focus on topics such as "Legal Issues to be Aware of before Entering the Chinese Market", "Practical Strategies for Entering the Chinese Market" and "E-commerce and Digital Marketing in China". These sessions will be held every Thursday night at 19:30.
Innovation Training Base of Global Development Promotion Center
Inaugurated on November 12, 2022 and housed in China International Development Cooperation Agency, the Innovation Training Base of Global Development Promotion Center serves as a platform for coordinating resources, actions, intellectual resources, and ideas to advance the Global Development Initiative proposed by President Xi Jinping. Adhering to the BRICS spirit of "openness, inclusiveness, cooperation, and win-win development", BRICS PartNIR Innovation Center is committed to pushing ahead technological progress, economic prosperity, and social development, which are highly consistent with China's vision of promoting global development cooperation and China's mission to implement the Global Development Initiative.
The Innovation Training Base of Global Development Promotion Center is an important platform for implementing the Global Development Initiative through human resource training. Building upon the establishment of BRICS PartNIR Innovation Center and focusing on the member states of the "Group of Friends of Global Development Initiative", it strives to advance the exchange of governance experience and development knowledge and to beef up the capacity building of developing countries for implementing the United Nations 2030 Agenda for Sustainable Development. On January 16, 2023, the first innovation training base of the Global Development Promotion Center was established in Xiamen at the BRICS PartNIR Innovation Center. The official inauguration of the Innovation Training Base marked an important early achievement of China in fortifying the Global Development Initiative. With a particular focus on development, the Innovation Training Base will fully leverage local advantages to cultivate new drivers of growth and to promote the in-depth implementation of the Global Development Initiative.
