The fourth session of the "Exploring the Chinese Market" Training Seminar Series was officially launched online on May 11, 2023 at 19:30 Beijing time. The session, titled "E-commerce and Digital Marketing in China", was co-sponsored by the Innovation Training Base of Global Development Promotion Center and the Office of Xiamen Leadership Group for BRICS PartNIR Innovation Center, and co-organized by Xiamen Victwo BizTech Co., Ltd. (Xiamen BRICS+ Technology Accelerator) and Xiamen Information Group.
For our fourth training session, we had the pleasure of hosting Dr. WANG Zhen, a tutor of DBA doctoral students and master students of HEC Paris, France. Dr. WANG conducted an online case analysis themed on "E-commerce and Digital Marketing in China" and engaged in a lively exchange of ideas with foreign entrepreneurs interested in the Chinese market. With his extensive experience as the vice president of sales for a world-renowned cross-border e-commerce giant and senior executive at several leading Chinese internet companies, Dr. WANG brought a wealth of knowledge and connections in both internet and traditional media to the session. He provided valuable insights into the development history of e-commerce in China, the characteristics of different business models such as B2B, B2C, C2C, the regulatory requirements and policies for online sales platforms, e-commerce marketing strategies, digital marketing (including influencer live streaming and case analysis), mobile payment applications (including scenarios, regulatory requirements, cases, risks and prevention measures), and new consumer product sales models and applications.
Mr. Wang patiently and meticulously answered questions raised by participants and received unanimous praise from the online audience.
The fourth session of the "Exploring the Chinese Market" Training Seminar Series attracted approximately 188,000 views from 18 countries, including China, the United States, Singapore, the United Kingdom, Switzerland, Romania, Canada, Germany, Brazil, Spain, Australia, South Korea, India, Malaysia, Sweden, Russia, Thailand, and South Africa.
This week marks the fourth and final training session of our "Exploring the Chinese Market" Training Seminar Series, bringing our "Manpower Training for Entering the Chinese Market" program to a successful conclusion. Through this series, we have provided a comprehensive and systematic investment guide to the Chinese market for over 601,000 individuals from more than 30 countries worldwide. Our program has helped participants gain a deeper understanding of the current state and future trends of the Chinese consumer market, legal considerations when entering the Chinese market, practical strategies for market entry, and e-commerce and digital marketing practices in China. As a demonstrative training program of the Innovation Training Base of Global Development Promotion Center, we will continue to assist entrepreneurs from around the globe in understanding and exploring the Chinese market.
China has not only established itself as the "world's factory" but has also emerged as the "world's market" that enterprises from all corners of the globe, including member states of the Group of Friends of the Global Development Initiative (GDI), are eager to enter in order to drive the growth of their respective industries. China is committed to sharing its development opportunities with all nations and welcomes them to invest and explore its vast market -- the largest single market in the world. Our specially tailored "Manpower Training for Entering the Chinese Market" program, designed to meet the needs of foreign businesses seeking entry into the Chinese market, aims to help them tap into this immense market safely, smoothly, and efficiently.
